Billboard and Outdoor Advertising Market USD 47.5 Billion in 2032
The report analyzes and forecasts the Billboard and Outdoor Advertising Market at global and regional levels. The market has been forecast based on volume (Tons) and value (US$ Mn) from 2022 to 2030. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report comprises a detailed value chain analysis, which provides a comprehensive view of the global Billboard and Outdoor Advertising Market. The Porter’s Five Forces model has also been included to help understand the competitive landscape of the market. The study encompasses market attractiveness analysis, wherein various applications have been benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the Billboard and Outdoor Advertising Market by segmenting it in terms of form and application. The segment has been analyzed based on the present and future trends. Regional segmentation includes the current and projected demand in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The report provides size (in terms of volume and value) of Billboard and Outdoor Advertising Market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
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In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report. Primary research represents a bulk of research efforts, supplemented by extensive secondary research. Annual reports, press releases, and relevant documents of key players operating in various application areas have been reviewed for competition analysis and market understanding. Secondary research also includes recent trends, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. These have proved to be reliable, effective, and successful approaches for obtaining precise market data, capturing market participants’ insights, and recognizing business opportunities.
Market Players as below:
Some of the top billboard and outdoor advertising market companies offered in the professional report includes Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., JCDecaux, Adams Outdoor Advertising, Intersection, Exterion Media, Global Outdoor Advertising, CBS Outdoor, Kinetic Worldwide, Ocean Outdoor, and Primesight Limited.
The major market segments of Billboard and Outdoor Advertising Market are as below:
Billboard and Outdoor Advertising Market By Type
- Digital billboards
- Painted billboards
- Mobile billboards
- Multi-purpose billboards
- Others
Billboard and Outdoor Advertising Market By Application
- Railway stations
- Highways
- Automobiles
- Buildings
- Others
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Table Of Contents:
CHAPTER 1. Industry Overview of Billboard and Outdoor Advertising Market
1.1. Definition and Scope
1.1.1. Definition of Billboard and Outdoor Advertising
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Billboard and Outdoor Advertising Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Billboard and Outdoor Advertising Market By Type
1.2.3. Billboard and Outdoor Advertising Market By Application
1.2.4. Billboard and Outdoor Advertising Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Application
2.2.1. Secondary Source
2.2.2. Primary Source
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Billboard and Outdoor Advertising Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Billboard and Outdoor Advertising Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Price Trend of Key Raw Materials
3.8.1. Raw Material Suppliers
3.8.2. Proportion of Manufacturing Cost Structure
3.8.2.1. Raw Material
3.8.2.2. Labor Cost
3.8.2.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2022
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022
4.2. R&D Status of Major Manufacturers in 2022
CHAPTER 5. Billboard and Outdoor Advertising Market By Type
5.1. Introduction
5.2. Billboard and Outdoor Advertising Revenue By Type
5.2.1. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast, By Type, 2020-2032
5.2.2. Digital billboards
5.2.2.1. Digital billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.3. Painted billboards
5.2.3.1. Painted billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.4. Mobile billboards
5.2.4.1. Mobile billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.5. Multi-purpose billboards
5.2.5.1. Multi-purpose billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.6. Others
5.2.6.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 6. Billboard and Outdoor Advertising Market By Application
6.1. Introduction
6.2. Billboard and Outdoor Advertising Revenue By Application
6.2.1. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast, By Application, 2020-2032
6.2.2. Railway stations
6.2.2.1. Railway stations Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.3. Highways
6.2.3.1. Highways Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.4. Automobiles
6.2.4.1. Automobiles Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.5. Buildings
6.2.5.1. Buildings Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.6. Others
6.2.6.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 7. North America Billboard and Outdoor Advertising Market By Country
7.1. North America Billboard and Outdoor Advertising Market Overview
7.2. U.S.
7.2.1. U.S. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
7.2.2. U.S. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
7.3. Canada
7.3.1. Canada Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
7.3.2. Canada Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
7.4. North America PEST Analysis
CHAPTER 8. Europe Billboard and Outdoor Advertising Market By Country
8.1. Europe Billboard and Outdoor Advertising Market Overview
8.2. U.K.
8.2.1. U.K. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.2.2. U.K. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.3. Germany
8.3.1. Germany Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.3.2. Germany Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.4. France
8.4.1. France Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.4.2. France Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.5. Spain
8.5.1. Spain Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.5.2. Spain Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.6. Rest of Europe
8.6.1. Rest of Europe Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.6.2. Rest of Europe Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.7. Europe PEST Analysis
CHAPTER 9. Asia Pacific Billboard and Outdoor Advertising Market By Country
9.1. Asia Pacific Billboard and Outdoor Advertising Market Overview
9.2. China
9.2.1. China Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.2.2. China Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.3. Japan
9.3.1. Japan Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.3.2. Japan Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.4. India
9.4.1. India Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.4.2. India Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.5. Australia
9.5.1. Australia Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.5.2. Australia Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.6. South Korea
9.6.1. South Korea Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.6.2. South Korea Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.7. Rest of Asia-Pacific
9.7.1. Rest of Asia-Pacific Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.7.2. Rest of Asia-Pacific Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.8. Asia Pacific PEST Analysis
CHAPTER 10. Latin America Billboard and Outdoor Advertising Market By Country
10.1. Latin America Billboard and Outdoor Advertising Market Overview
10.2. Brazil
10.2.1. Brazil Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.2.2. Brazil Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.3. Mexico
10.3.1. Mexico Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.3.2. Mexico Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.4. Rest of Latin America
10.4.1. Rest of Latin America Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.4.2. Rest of Latin America Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.5. Latin America PEST Analysis
CHAPTER 11. Middle East & Africa Billboard and Outdoor Advertising Market By Country
11.1. Middle East & Africa Billboard and Outdoor Advertising Market Overview
11.2. GCC
11.2.1. GCC Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.2.2. GCC Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.3. South Africa
11.3.1. South Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.3.2. South Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.4. Rest of Middle East & Africa
11.4.1. Rest of Middle East & Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.4.2. Rest of Middle East & Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.5. Middle East & Africa PEST Analysis
CHAPTER 12. Player Analysis Of Billboard and Outdoor Advertising Market
12.1. Billboard and Outdoor Advertising Market Company Share Analysis
12.2. Competition Matrix
12.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
12.2.2. New Product Launches and Product Enhancements
12.2.3. Mergers And Acquisition In Global Billboard and Outdoor Advertising Market
12.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 13. Company Profile
13.1. Clear Channel Outdoor Holdings, Inc.
13.1.1. Company Snapshot
13.1.2. Business Overview
13.1.3. Financial Overview
13.1.3.1. Revenue (USD Billion), 2022
13.1.3.2. Clear Channel Outdoor Holdings, Inc. 2022 Billboard and Outdoor Advertising Business Regional Distribution
13.1.4. Product /Service and Specification
13.1.5. Recent Developments & Business Strategy
13.2. Lamar Advertising Company
13.3. Outfront Media Inc.
13.4. JCDecaux
13.5. Adams Outdoor Advertising
13.6. Intersection
13.7. Exterion Media
13.8. Global Outdoor Advertising
13.9. CBS Outdoor
13.10. Kinetic Worldwide
13.11. Ocean Outdoor
13.12. Primesight Limited
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