Marketing Automation Market To Surpass USD 12,178 Million By 2030 At A CAGR Of 12.1%
The report analyzes and forecasts the Marketing Automation Market at global and regional levels. The market has been forecast based on volume (Tons) and value (US$ Mn) from 2022 to 2030. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report comprises a detailed value chain analysis, which provides a comprehensive view of the global Marketing Automation Market. The Porter’s Five Forces model has also been included to help understand the competitive landscape of the market. The study encompasses market attractiveness analysis, wherein various applications have been benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the Marketing Automation Market by segmenting it in terms of form and application. The segment has been analyzed based on the present and future trends. Regional segmentation includes the current and projected demand in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The report provides size (in terms of volume and value) of Marketing Automation Market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
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In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report. Primary research represents a bulk of research efforts, supplemented by extensive secondary research. Annual reports, press releases, and relevant documents of key players operating in various application areas have been reviewed for competition analysis and market understanding. Secondary research also includes recent trends, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. These have proved to be reliable, effective, and successful approaches for obtaining precise market data, capturing market participants’ insights, and recognizing business opportunities.
Market Players as below:
Some of the prominent players in global marketing automation market are HubSpot, Inc., Adobe System Inc., Oracle Corporation, Salesforce.com Inc., Acoustic, SAS Institute, ActiveCampaign, Act-On Software Inc., Sendinblue, LeadSquared, Keap, and Ontraport.
The major market segments of Marketing Automation Market are as below:
Market by Solution
· Campaign Management
· Inbound Marketing
· Email Marketing
· Lead Nurturing & Lead Scoring
· Mobile Applications
· Social Media Marketing
· Reporting & Analytics
· Others
Market by Deployment
· On-premise
· Cloud
Market by Enterprise Size
· Large Enterprises
· Small & Medium Enterprises
Market by End-use
· BFSI
· Telecom & IT
· Retail
· Education
· Healthcare
· Government & Education
· Discrete Manufacturing
· Others
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Table Of Contents:
CHAPTER 1. Industry Overview of Marketing Automation Market
1.1. Definition and Scope
1.1.1. Definition of Marketing Automation
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Marketing AutomationMarket
1.2. Summary
1.2.1. Executive Summary
1.2.2. Marketing Automation MarketBySolution
1.2.3. Marketing AutomationMarketByDeployment
1.2.4. Marketing AutomationMarketByEnterprise Size
1.2.5. Marketing AutomationMarketByEnd-use
1.2.6. Marketing AutomationMarketBy Regions
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Enterprise Size
2.2.1. Secondary Enterprise Size
2.2.2. Primary Enterprise Size
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restrain 1
3.2.2. Restrain 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Marketing Automation Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Marketing Automation Market
3.7. Value Chain Analysis
3.7.1. List of Key Service Providers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Cost Structure Analysis
3.8.1. Price Trend of Key Software
3.8.2. Key Service Providers
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2021
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2021
4.2. R&D Status of Marketing AutomationMajor Manufacturers in 2021
CHAPTER 5. Marketing Automation Market BySolution
5.1. Introduction
5.2. Marketing Automation Market Revenue BySolution
5.2.1. Marketing Automation Market Revenue (US$ Mn) and Forecast, By Solution, 2018-2030
5.2.2. Campaign Management
5.2.2.1. Campaign Management Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.3. Inbound Marketing
5.2.3.1. Inbound Marketing Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.4. Email Marketing
5.2.4.1. Email Marketing Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.5. Lead Nurturing & Lead Scoring
5.2.5.1. Lead Nurturing & Lead ScoringMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.6. Mobile Applications
5.2.6.1. Mobile ApplicationsMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.7. Social Media Marketing
5.2.7.1. Social Media MarketingMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.8. Reporting & Analytics
5.2.8.1. Reporting & AnalyticsMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.9. Others
5.2.9.1. OthersMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 6. Marketing Automation Market Revenue By Deployment
6.1. Introduction
6.2. Marketing Automation MarketRevenue (US$ Mn)By Deployment
6.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
6.2.2. On-premise
6.2.2.1. On-premiseMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
6.2.3. Cloud
6.2.3.1. CloudMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 7. Marketing Automation Market Revenue By Enterprise Size
7.1. Introduction
7.2. Marketing AutomationMarket Revenue (US$ Mn) By Enterprise Size
7.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
7.2.2. Large Enterprises
7.2.2.1. Large EnterprisesMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
7.2.3. Small & Medium Enterprises
7.2.3.1. Small & Medium EnterprisesMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 8. Marketing Automation Market Revenue By End-use
8.1. Introduction
8.2. Marketing Automation MarketRevenue (US$ Mn)By End-use
8.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
8.2.2. BFSI
8.2.2.1. BFSIMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.3. Telecom & IT
8.2.3.1. Telecom & ITMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.4. Retail
8.2.4.1. RetailMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.5. Education
8.2.5.1. EducationMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.6. Healthcare
8.2.6.1. HealthcareMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.7. Government & Education
8.2.7.1. Government & EducationMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.8. Discrete Manufacturing
8.2.8.1. Discrete ManufacturingMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.9. Others
8.2.9.1. OthersMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 9. North AmericaMarketing Automation Market By Country
9.1. North America Marketing AutomationMarket Overview
9.2. U.S.
9.2.1. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
9.2.2. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
9.2.3. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
9.2.4. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
9.3. Canada
9.3.1. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
9.3.2. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
9.3.3. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
9.3.4. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
9.4. North America PEST Analysis
CHAPTER 10. Europe Marketing AutomationMarket By Country
10.1. Europe Marketing AutomationMarket Overview
10.2. U.K.
10.2.1. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.2.2. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.2.3. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.2.4. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.3. Germany
10.3.1. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.3.2. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.3.3. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.3.4. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.4. France
10.4.1. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.4.2. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.4.3. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.4.4. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.5. Spain
10.5.1. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.5.2. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.5.3. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.5.4. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.6. Rest of Europe
10.6.1. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.6.2. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.6.3. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.6.4. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.7. Europe PEST Analysis
CHAPTER 11. Asia-Pacific Marketing Automation Market By Country
11.1. Asia-Pacific Marketing AutomationMarket Overview
11.2. China
11.2.1. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.2.2. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.2.3. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.2.4. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.3. Japan
11.3.1. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.3.2. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.3.3. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.3.4. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.4. India
11.4.1. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.4.2. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.4.3. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.4.4. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.5. Australia
11.5.1. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.5.2. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.5.3. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.5.4. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.6. South Korea
11.6.1. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.6.2. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.6.3. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.6.4. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.7. Rest of Asia-Pacific
11.7.1. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.7.2. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.7.3. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.7.4. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.8. Asia Pacific PEST Analysis
CHAPTER 12. Latin America Marketing Automation Market By Country
12.1. Latin AmericaMarketing AutomationMarket Overview
12.2. Brazil
12.2.1. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.2.2. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.2.3. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.2.4. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.3. Mexico
12.3.1. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.3.2. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.3.3. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.3.4. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.4. Rest of Latin America
12.4.1. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.4.2. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.4.3. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.4.4. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.5. Latin America PEST Analysis
CHAPTER 13. Middle East & Africa Marketing Automation Market By Country
13.1. Middle East & Africa Marketing AutomationMarket Overview
13.2. GCC
13.2.1. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.2.2. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.2.3. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.2.4. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.3. South Africa
13.3.1. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.3.2. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.3.3. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.3.4. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.4. Rest of Middle East & Africa
13.4.1. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.4.2. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.4.3. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.4.4. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.5. Middle East & Africa PEST Analysis
CHAPTER 14. Player Analysis Of Marketing Automation Market
14.1. Marketing AutomationMarket Share Analysis
14.2. Competition Matrix
14.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
14.2.2. Product Launches and ProductEnhancements
14.2.3. Mergers And Acquisition InGlobal Marketing AutomationMarket
14.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 15. Company Profile
15.1. HubSpot, Inc.
15.1.1. Company Snapshot
15.1.2. Business Overview
15.1.3. Financial Overview
15.1.3.1. Market Revenue (US$ Mn), 2021
15.1.3.2. HubSpot, Inc.2021Marketing Automation Business Regional Distribution
15.1.4. Product/service and Specification
15.1.5. Recent Developments & Business Strategy
15.2. Adobe System Inc.
15.3. Oracle Corporation
15.4. Salesforce.com Inc.
15.5. Acoustic
15.6. SAS Institute
15.7. ActiveCampaign
15.8. Act-On Software Inc.
15.9. Sendinblue
15.10. LeadSquared
15.11. Keap
15.12. Ontraport
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